What can women entrepreneurs do themselves to prepare their businesses better to obtain the financing they need?
This can be summarized in 3 strategic steps in order to help women ensure the success of their business:
First of all, better branding and marketing: Create an impactful story around the product or service you’re offering, and boost brand recognition to raise awareness amongst potential investors and financiers. Women entrepreneurs are also encouraged to be proactive and seek out opportunities and learn about financiers that are funding women-owned businesses, businesses with a strong track record of employing women, or companies that improve the lives of women and girls with their products and services.
Secondly, getting the business offer to be the best it can be: Throughout the business cycle, ITC tries to help businesses to be as prepared as possible, factoring in the product, scale, quality, business management, business plan and more. So women-owned businesses can ensure they are investment-ready by systematically reviewing their business model, their strategy and their team, before crafting a validated growth and investment plan. And this brings me to my next suggestion…
Thirdly, plug into networks and pursue training opportunities that are available: Investment readiness bootcamps, hubs, training and access to networks can not only prime you for investments but can connect you to investors. For example, programmes such as ITC’s SheTrades Invest, which provides technical assistance to improve the investment readiness of women-owned businesses through capacity-building activities, performs due diligence and builds a pipeline of women-owned companies that are credible and robust to de-risk potential capital for our network of 30 impact investors. ITC is also offering an extensive line-up of webinars and training opportunities in the lead-up to SheTrades Global Dubai, which is going to be held in October 2021.